Baaaz blog

Short, useful articles about meeting the right people, getting more clients and running a better business.

The quiet economics of a good dinner

We've hosted, at last count, four hundred and thirty-seven dinners across Delhi and beyond. None of them made any money on the night. All of them, eventually, did.

Ishaan Malhotra · March 4, 2026 · 6 min read

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Read a few minutes, use it the same week.

We almost built a social network

For about three weeks in the spring of 2022 we had a product roadmap, a designer, and a very expensive interest in a private feed. Then we went to dinner.

February 18, 2026 · 5 min read

Notes on turning people down

Every month we write about a hundred notes to people we're not inviting in. It's the part of the job that shapes the room more than any other.

January 30, 2026 · 4 min read

Why we still print the letter

Every quarter we send a physical letter to every member. It's expensive. It's slow. It's read almost universally, which is not a coincidence.

January 12, 2026 · 3 min read

Reading is good. Meeting is better.

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